Guest & trade CRM Live

The card says what they are actually worth

Eleven stays, thirty-one room nights, ₹4,86,000, ADR ₹15,677, nothing owed — without anybody typing anything.

A standalone CRM knows what a salesperson typed into it. This one knows what a person paid, because the folio is the same record. So the card says what they are worth without anybody keying a number — and the list of top guests, top companies and top agents is a query, not a spreadsheet.

On the card

Stays, room nights, revenue, ADR.
What is owed, and since when.
The hotels they have stayed in, and the last one.
Their stage, their owner, their segment.

Companies and agents

A company's production is the sum of its branches, with the branches beside it; an agent's is beside the commission earned. The production reports read the same numbers, so the sales desk and the accountant look at one figure.

More on Guest & trade CRM

The CRMA PMS records what happened; a CRM records what somebody is trying to make happen, and to whom. This one reads the record the desk already writes — nobody imports anything. People, companies and agentsA company has branches, each with its own GSTIN and its own answer to "when do you pay"; an agent has a commission; a person has a history across every hotel. Enquiries on a boardBusiness that has not happened yet, on a board by stage, weighted by what it is worth, and closed only by somebody saying what became of it. One timelineStays, bills, complaints, calls, messages, meetings — everything that happened between the hotel and a person, in order, on one page. Segments and outreachTwo hundred and forty people who stayed twice and have not been back since June — and what happens when somebody presses send, with do-not-email absolute.