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Guest & trade CRM
Every guest, company and agent the group already knows
Nobody imports anything. Every guest, company and travel agent the hotels have ever sold to is already here, with stays, room nights, ADR and what is still owed beside the name — because the CRM reads the same record the front desk writes. Enquiries sit on a board weighted by stage, every call and message is on one timeline, and outreach respects do-not-email absolutely.
The CRMA PMS records what happened; a CRM records what somebody is trying to make happen, and to whom. This one reads the record the desk already writes — nobody imports anything.
People, companies and agentsA company has branches, each with its own GSTIN and its own answer to "when do you pay"; an agent has a commission; a person has a history across every hotel.
Enquiries on a boardBusiness that has not happened yet, on a board by stage, weighted by what it is worth, and closed only by somebody saying what became of it.
One timelineStays, bills, complaints, calls, messages, meetings — everything that happened between the hotel and a person, in order, on one page.
The card says what they are actually worthEleven stays, thirty-one room nights, ₹4,86,000, ADR ₹15,677, nothing owed — without anybody typing anything.
Segments and outreachTwo hundred and forty people who stayed twice and have not been back since June — and what happens when somebody presses send, with do-not-email absolute.